INFOBOXGenre(s): Folk, Pop
From: Upper Austria, Austria
AVEC appeared seemingly out of nowhere in 2015. With the release of her debut EP “Heartbeats”, the young Upper Austrian has bridged the gap between writing heartfelt lyrics and experimenting with textural sounds. Distancing herself from negative life experiences, AVEC simultaneously shared her own creative story through the powerful portrayal of human life and emotions through her music. Although inspired by the likes of Bon Iver, John Mayer, The Lumineers, Oscar and the Wolf, Kings of Leon, Daughter, RYX, AVEC succeeds in creating her own language, where her imagination and ideas come together in her music. Her sound is melancholic but hopeful.
While her roundly praised debut “What If We Never Forget” predominantly displayed a youthful sense of melancholy, her latest work “Heaven/Hell” shows signs of growth in a number of areas. The last few years of being in the spotlight, spending time on the road and making numerous international festival appearances have shaped AVEC, and her music has audibly grown up, too. Her song “Granny” has been streamed on Spotify almost 6 million times since it launched – and AVEC has learned a lot from her experiences so far, and has, in her own words, “basically grown from everything”. “Today, I just feel more grown up, and I see things in a different light.”, she says.
In 2018 AVEC played at various showcase festivals in Europe, including the internationally acclaimed Great Escape Festival in Brighton. In September 2018 she was nominated for the first Music Moves Europe Talent Awards and later announced as a winner in the genre Singer/Songwriter.
The jury explained that “her songwriting is stylish and intriguing, never obvious, although it is so difficult to compete with a musical genre frequented by unattainable models.” In January 2019, AVEC received the award and performed at the Music Moves Europe Talent Award Night as well as during Eurosonic Noorderslag Festival 2019.