Soia, Portraitfoto © Ina Aydogan
Soia, Portraitfoto © Ina Aydogan


Genre(s): Pop
From: Vienna, Austria



Check band website for international concerts.


Soia’s music is diverse. You can hear jazz samples and world music sounds, sophisticated hiphop beats, deep bass, experimental electronics, broad and enveloping lounge sounds, elements of funk and a whole lot of soul. Soia aka Sophia Hagen, who was born in Taiwan and lives in Vienna, and her producer Mez, a jazz pianist with Israeli roots, have developed a sound that goes well beyond the boundaries of standard pop. One that unites diverse influences and expresses them in a detailed but not easily categorised form. The result is a very artistically embellished whole.

The skill this duo possess that sets them apart from others is their ability to combine diverse elements into an unmistakably individual musical language. The two musicians first collaborated for their 2011 single “Obtaining”. They released their Neo Soul oriented album ‘Mood swings‘ on the Philadelphia based label Record Breakin‘. The sophomore album H.I.O.P. (an abbreviation of “Hidden in Obvious Places”) was more oriented towards world music samples and jazzy composition, and was released in October 2016, again on Record Breakin’. Additionally, an exclusive release with two bouncy bonus tracks was released in Japan and Taiwan by ‘Sweet Soul Records‘. Soia and Mez are supported by the Austrian Foreign Ministry’s music programme NASOM for 2018/2019. Additionally, Soia has been cooperating with other producers like Moo Latte from Copenhagen and the two Brooklyn based musicians P.U.D.G.E. and Bae Bro for the “Papaya sessions”.

After performing at jazz festivals throughout Europe, showcasing at SXSW, Waves Vienna and Sonic Visions as well as touring in South Africa, Soia released her third album “Where Magnolia Grows” (Beat Art Department/Compost Records) in spring 2019. German and international media started to pay attention and the single “Run With Wolves” got featured on a Spotify playlist with half a million listeners.


XA – Music Export Award 2019

KeKe © Mom I Made It

XA – Music Export Award as springboard for Austrian newcomer bands: Nominees 2019 include KeKe, Elis Noa and Sketches on Duality. Jury evaluation and award ceremony at the Waves Vienna Music Festival 2019. For the … read more »

10th Popfest Wien: Programme

Popfest Wien 2019

From 25 to 28 July 2019 , the 10th POPFEST WIEN will be taking place on Vienna’s Karlsplatz, gathering new pop music from Austria. The curators of the anniversary programme  MIRA LU KOVACS (SCHMIEDS PULS, … read more »

“I’m forbidden in Utah” – an interview w/ Soia

Soia (c) Ina Aydogan

Maybe SOIA has always been like this. Maybe she really wants to know it this time. The label is new, the team is bigger. International media are picking up on her. On Spotify, “Run With … read more »