The Swedish festival Viva Sounds in Gothenburg is gearing up for its third edition in 2019. The goal of the event is once again to create a relevant club festival and music conference in the Western part of Sweden. The festival features new and exciting artists as well as an international conference focused on what’s going on in the music industry. Viva Sounds 2019 takes place over two nights at seven clubs, all in the same neighborhood in Gothenburg.
According to our 2019 focus countries, Sweden and Hungary, Viva Sounds (SE) as well as Bush – Budapest Showcase Hub (HU) have formed special partnerships with Austria. An Austrian delegation and three upcoming acts will visit Gothenburg in December 2019. Viva Sounds will also feature a “Spotlight on Austria” with dedicated networking opportunities, an Austrian reception and panels during the conference part.
Austrian artists at Viva Sounds 2019
The first round of artist announcements includes Red Rum Club (UK), Linn Koch-Emmery (SE), Pom Poko (NO), Fontän (SE) and, from Austria, DIVES, who will perform for the first time in Sweden. Two more Austrian artists will be announced in the next weeks.
The surf-inspired indie trio Dives are contemporary and yet, there’s an 80s vibe going on here, referencing artists like Altered Images but also the early Black Tambourine or La Luz. Dives have been awarded the 2nd XA – Music Export Award at Waves Vienna 2018 and became one of the “Focus Acts 2019”. An new album is due to be released in November 2019.
Viva Sounds Conference
The Viva Sounds conference takes place at Pustervik on Saturday and will address contemporary and current issues within today’s music landscape. Guests are hand picked from the global music industry and then mixed up with those active in Gothenburg and the rest of Sweden. First names include David Mortimer-Hawkins (A&R, Sony Music SE), Beke Trojan (Booking Agent / Promoter, Neuland Concerts, DE), Dom Gourlay (Journalist, Under the Radar, Gigwise, FNM, UK) and My Bergman (Booking Agent, Blixten & Co, SE).
Viva Sounds is produced by Westside Music Sweden (WMS), a platform for 30 players active in the (indie) music industry in Gothenburg and around. WMS is an independent platform that wants to up the capacity of what is happening in and from western Sweden, and increase its opportunities. In 2019, over 42
artists and representatives from WMS has participated in 14 festivals in 17 countries over 4 continents already.