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Showcasing

In addition to the conventional music trade fairs like jazzahead!, Womex and the likes where the Austrian music industry is represented by national stands, specialized events for the European and international live music industry were established in recent years. In the context of an internationalisation campaign these platforms are to be used more intensely for export cooperations and international exchange. The main aim is a continuous presence of local artists and companies at these events, festivals and conferences on the one hand and the organization of special events to emphasize individual priorities in key markets on the other hand. If you are in doubt, which festival is the right one for you or if you are planning to apply with your artist, let us know!

Showcase Festivals

Types of Showcase Festivals

Some of the showcase festivals have a territorial/regional focus (e.g. Tallinn Music Week/EE, M4Music/CH), some are visited by internationals from all over the globe (e.g. Eurosonic Noorderslag, SXSW, The Great Escape). Some festivals put a focus on certain genres (e.g. Jazzahead, WOMEX). You can find descriptions of the focus of the events that we frequently work with as well as the application criteria and deadlines below.

Ready to perform at a Showcase Festival?

Most of the festivals book acts only once, so it is very important to think about the right timing. Very often bands want to play too early and therefore hurt their chances for later on in their career when they would be able to make more out of such an event.

From our point of view it does not make sense to apply for a showcase festival, if you:

  • did not yet perform a relevant number of live shows, some of them already outside of Austria. Please note that you’re competing with the best new acts from dozens of countries, you should be perfectly prepared.
  • do not have professional partners (manager, agency, label…) that work for you at the event and in preparation for it. You will be busy checking in, making soundcheck, hopefully giving interviews, preparing for the show – you don’t have time to do business yourself. The chance of being selected will be greater if you already have an international network of professionals working for you.
Preparing for a Showcase Festival
  • Make an effort to select the right events that fit your export strategy at the time. Get in touch with us for advice and funding opportunities. Do your research on Visas or other permits needed.
  • Use the database of delegates to find the key people you want to connect with and arrange meetings with them.
  • Avoid mass mailings to all delegates. It is better to focus on people that fit your profile. Start working on radio or media promotion well ahead of the event.
  • As a manager, agent or label: visit the event already before you go there with your own band to know the venues and specifics of the event. If you for instance go to SXSW first, you might be puzzled and overwhelmed due to the size of the event.
  • As a band be aware that a showcase audience is very different to your usual audience. The professionals are here to work and watch a lot of acts every evening. They’re not patient, so don’t start with a ten minute intro, get right to the point. If they’re leaving, it does not necessarily mean they didn’t like it – they’re heading for the next shows. Even if there’s a very small crowd – give your best. The two people in the audience might become turning points in your career. Be aware that showcasing is not fun. It’s hard work, but it might pay off.

Austrian Music Export at international events

Eurosonic (NL)

Eurosonic (NL)
About: Eurosonic Noorderslag (ESNS) is the key exchange and networking platform for European music, with a proven track record for helping new acts break into the international music scene. Selling out each year Eurosonic Noorderslag attracts over 4000 delegates, including 400 international festivals.
Dates: Eurosonic Noorderslag (ESNS) takes place annually during the second half of January: in 2019 from 16 – 19 January.

Period to apply: from 1st of May till 1st of September
How to apply: You can apply online. There is no need to send ESNS any material by post. For all questions regarding applications or the application procedure, please send an email to info[AT]noorderslag.nl
Link: Eurosonic (NL)

Ment Ljubljana (SLO)

Ment Ljubljana (SLO)
About: MENT Ljubljana is a three-day showcase festival of fresh artists from all of Europe and beyond, during which around 60 acts perform at different venues in Ljubljana. The international conference focuses on the music industry and creativity.
Dates: January 30 – February 1, 2019
Period to apply: Applications open in June for a period 2 month
How to apply: Via gigmit. For all general questions and ideas please contact MENT at manage[AT]ment.si.
Link: Ment Ljubljana (SLO)

Tallinn Music Week (EE)

Tallinn Music Week (EE)
About: An international line-up of over 200 artists will unfold in Tallinn’s best concert venues. Expect a multi-genre mix of regional headliners, up-and-coming names, cutting-edge acts, and established heavyweights from avant-garde to pop, from dance to metal and to classical music.
Dates: first half of April
Period to apply: Applications for TMW 2019 will be accepted from 1st of September 2018 till 1st of November. – Deadline extended to Nov 12th!
How to apply: TWM offers artist applications online; also see TWM FAQ
Link: Tallinn Music Week (EE)

M4Music (CH)

M4Music (CH)
About: m4music, the pop music festival run by Migros Culture Percentage, is a gathering of the national pop music scene and a must for all music fans. The festival is the ideal place to discover new talents, get to know music business professionals and enjoy fantastic concerts by bands from Switzerland and abroad.
Dates: March 14 – 16, 2018
Period to apply: Get in touch with the festival
How to apply: Get in touch with the festival
Link: M4Music (CH)

SXSW (USA)

SXSW (USA)
About: South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.
Dates: March 8 – 17, 2019
Period to apply: Application period closes on October 25th, 2018; please find more details here
How to apply: Applications run via bandapp.
Link: SXSW (USA)

Westway LAB (PT)

Westway LAB (PT)
About: Westway Lab is Portugal’s first showcase festival, featuring a PRO conference and artistic residencies yielding unique performances. The festival’s goal is to bring together acclaimed and emerging, international and national, innovative and purist artists.
Dates: April 10 – 13, 2019
Period to apply: Please get in touch with the festival
How to apply: via gigmit. For all general questions and ideas please get in touch with the festival
Link: Westway LAB (PT)

Spring Break (PL)

Spring Break (PL)
About: At Enea Spring Break shows of young, aspiring groups are accompanied by workshops and panels for both the music industry people and participants. The goal of the event is to present young Polish and international bands to influential people from the music industry as well as to give those bands an opportunity to perform for an audience craving for new music.
Dates: three days in April
Period to apply: Please get in touch with the festival
How to apply: you can apply via gigmit
Link: Spring Break (PL)

Jazzahead (D)

Jazzahead (D)
About: The music fair jazzahead! is an exhibition and meeting point for the international jazz scene. Since its premiere in 2006, the event has enriched the regional and national cultural scene with its high quality and diverse jazz as well as with international flair.
Dates: April 25 – 28, 2019
Period to apply: usually in the beginning of September till 2nd of November
How to apply: Precondition for applying for a showcase slot is that the band/artist is proposed by a registered (co-)exhibitor or professional participant (all days) of jazzahead! Of course, bands/artists can register as (co-)exhibitors (e.g. with an umbrella stand) or professional participants (all days) themselves as well. An international jury of experts will then review all applications and select which of the proposed bands/artists will get one of the showcase slots. An international jury of experts will then review all applications and select which of the proposed bands/artists will get one of the showcase slots. After the registration it is very easy to submit an application online via our integrated application system at www.jazzahead.de. Please finde more information here.
Link: jazzahead!

c/o pop (D)

c/o pop (D)
About: Founded in 2004 as a response to Popkomm festival’s move to Berlin, c/o pop has established itself as a staple on national and international festival circuits. c/o pop is considered a genuine festival for the up-and-coming: bands like Arcade Fire, Maximo Park, The Whitest Boy Alive and a host of others have played the festival long before their international breakthroughs.
Dates: May 01-05, 2019 (NEW)
Period to apply: Get in touch with the festival
How to apply: Get in touch with the festival contact
Link: c/o pop Festival

Classical:NEXT (NL)

Classical:NEXT (NL)
About: The music fair Classical:NEXT unifies the global classical and art music scene, enabling it to work better together. Its focus is on innovation, increasing relevance and effectiveness in both business and creative aspects of the industry. The structure of Classical:NEXT consists of four sections – showcases, conference, project pitches and expo.
Dates: May 15 – 18, 2019
Period to apply: Every Summer, Classical:NEXT launches an annual call for proposals. Stay up to date by signing up for the newsletter
How to apply: Please get in touch with the festival
Link: Classical:NEXT (NL)

The Great Escape (UK)

The Great Escape (UK)
About: The Great Escape is the festival for new music, showcasing 450 emerging artists from all over the world in 30+ walkable venues across the city. It’s the first place to discover your new favourite artist and see them in an intimate setting before they go on to headline major festival stages. TGE is also attended by the music industry who are on the hunt for the next big thing. TGE runs a convention alongside the gigs featuring insightful panels, topical debates, keynote speeches and networking opportunities in abundance.
Dates: May 9 – 11, 2019
Period to apply: Sign up the mailing list to keep you up to date here
How to apply: Get in touch with the festival
Link: The Great Escape (UK)

Operadagen Rotterdam (NL)

Operadagen Rotterdam (NL)
About: Operadagen Rotterdam belongs to an important international opera and music theatre network. Professionals from around the world fare present during the festival, where they can monitor the latest developments in opera and music theatre, meet colleagues, exchange ideas, and find new inspiration. Operadagen Rotterdam collaborates with several international festivals, companies, and organisations to optimize the experience.
Dates: May 17 – 26, 2019
Period to apply: application deadline is 30th of September 2018 (both for the 2019 and the 2020 edition)
How to apply: You can send proposals for projects here
Link: Operadagen Rotterdam (NL)

Primavera Pro (E)

Primavera Pro (E)
About: Primavera Pro is a global meeting for the music industry of today. During the year it opens a window on the news and challenges of an industry that is in constant evolution, and during the week of Primavera Sound, this commitment culminates in the celebration of the now traditional yearly international meeting in Barcelona. For 5 days the present and future of the music business are debated with the best-known experts in the field, dozens of newcomer bands and all the tools necessary for the professionals from all around the world who attend the meeting.
Reduced prices for Austrian delegates for the Primavera Pro Basic 2019 accreditation (EUR 200) and the Primavera Pro Premium 2019 accreditation (EUR 350) are available upon request! Please note there is a limited quantity of accreditations, and they are running fast due to the high demand.
Dates: May 30 – June 1, 2019
Period to apply: Get in touch with Austrian Music Export
How to apply: Get in touch with Austrian Music Export
Link: Primavera Pro (E)

Reeperbahn Festival (D)

Reeperbahn Festival (D)
About: Since its debut in 2006, the Reeperbahn Festival has grown to become one of the most important meeting places for the music industry worldwide, and, as Europe’s largest club festival, it boasts a broad spectrum of emerging and more etablished artists. In addition to some 600 concerts by international artists held in a wide variety of venues, the festival programme includes events in the fields of fine art, film, and literature. The Reeperbahn Festival conference programme is designed for professionals active in the music and creative digital industries and features sessions, showcases, networking events, or awards ceremonies.
Dates: September 18th – 21nd, 2019
Period to apply: until 15th of July
How to apply: online via application form
Link: Reeperbahn Festival (D)

Waves Festival (AT)

Waves Festival (AT)
About: Waves Vienna is the city’s first club- and showcase festival. In autumn Vienna’s most significant clubs, unique off-locations, and the public space will merge into the site of the Waves Vienna Festival. Waves Vienna’s motto is „East meets West“; numerous international alternative, electronic, rock, and club acts will be performing around Vienna’s 9th district. Additionally, local artists and sophisticated musicians from Eastern Europe form an essential part of the festival’s programme. The Waves Vienna Music Conference constitutes a part of the festival and offers the possibility to attend lectures and panels and participate in workshops.
Dates: September 26th – 28th, 2019
Period to apply: Please get in touch with the festival
How to apply: via gigmit here WAVES VIENNA application is 100% Free of charge
Link: Waves Festival (AT)

MaMa (F)

MaMa (F)
About: MaMA is a music festival and convention based in Paris for the international music industry actors. This event offers a gateway to the French music market. MaMA is the first place to meet and exchange for all the music industry sector : majors or independents, producers and promoters, venues and festivals, bookers and agents, record companies, publishers, promotion companies, media … And obviously artists.
Dates: October 17th – 19th, 2018
Period to apply: Applications close on May 31st
How to apply: Please get in touch with the festival here
Link: MaMa (F)

Womex

Womex
About: The music fair WOMEX – the World Music Expo – is the most international music meeting in the world and the biggest conference of the global music scene, featuring a trade fair, talks, films and a showcase festival. Since 1994 WOMEX has been travelling all across Europe.
Dates: October 24th – 28th, 2018
Period to apply: WOMEX launches an annual Call for Proposals for the Showcase Festival. Sign up the newsletter here
How to apply: Please get in touch with the festival here
Link: Womex

Nouvelle Prague (CZ)

Nouvelle Prague (CZ)
About: Nouvelle Prague is the first-ever showcasing festival in the Czech Republic, primarily focused on overseas bands. Nouvelle Prague is held in the Staropramen Brewery in the heart of Prague. With its central European locations, terrific flight connections and storied history, Prague is an ideal location for a boutique, exclusive and targeted showcase event.
Dates: November 2nd – 3rd
Period to apply: Please get in touch with the festival here
How to apply: Please get in touch with the festival – contact here
Link: Nouvelle Prague (CZ)

Huddersfield Contemporary Music Festival (UK)

Huddersfield Contemporary Music Festival (UK)
About: hcmf is an annual, international festival of contemporary and new music, over 10 days consisting of approximately 50 events, including concerts, music-theatre, dance, multi-media, talks and film, with a related Learning and Participation programme devised and implemented to reflect the artistic programme and respond to regional need.
Dates: November 16th – Sun 25th, 2018
Period to apply: Please get in touch with the festival or contact their Participation Manager here
How to apply: Please get in touch with the festival here
Link
: Huddersfield Contemporary Music Festival (UK)

Linecheck (IT)

Linecheck (IT)
About: Linecheck is a music festival and meeting point for industry professionals, held in the Italian city of Milan. Forming part of the wider Milano music week, Linecheck presents an extensive programme of talks, showcases, discussions that explore Italy’s music industry and its relationship with the global scene, featuring international players and the major protagonists of Italian industry, with more than 40 guest speakers.
Dates: Five days in November
Period to apply: Please get in touch with the festival here
How to apply: Please get in touch with the festival here
Link: Linecheck (IT)

Pin Music Conference (MZ)

Pin Music Conference (MZ)
About: PIN is a two-day international music conference and showcase
festival of new artists from the Balkan region and Europe, which
takes place in the Youth Cultural Center in Skopje. It is the
first and only international music conference in Macedonia.
Dates: November 30th – December 2nd, 2018
Period to apply: Please get in touch with Austrian Music Export
How to apply: Please get in touch with Austrian Music Export
Link: Pin Music Conference (MZ)