So alive

We are pleased to announce the 4th edition of SoAlive Music Conference & Festival (SAMC) 2026, taking place in Sofia, Bulgaria, from 14 to 16 October 2026. The Balkans have long been a cradle of musical innovation. From fiery brass bands to … read more »

SO ALIVE is a music conference and showcase festival in Sofia, Bulgaria, from October 19-21, 2023. Now in its third year, the festival focuses on the Balkans as an emerging music market with a demand for new talent and interesting acts. The … read more »