WAVES VIENNA Conference 2022

Waves conference 2022 poster

From September 8th – 10th, 2022, the WAVES FESTIVAL CONFERENCE, organized by Waves Vienna, mica – music austria and Austrian Music Export, will take place for the 12th time, with national and international music and media experts, pioneers and activists, label owners, bookers and musicians will meet in person for lectures, discussions and networking events. Once again, the Waves Festival Conference will not only happen on site, at and around WUK, but will be streamed online, as well. This year, the festival and conference aims to deal with the topic of “Micro Activism” as part of the general focus on diversity. Scroll down to discover all of the exciting panels, pop-ups and sessions you can take part of at the conference!

Friederike Tesch at Waves Vienna 2021
What’s up, Germany? Music Festivals beyond the Mainstream, hosted by Initiative Musik (c) Alexander Galler

Conference Focus

Founding idea & “East meets West”

The Waves Festival & Conference will take place for the 12th time in 2022. It sees itself as a festival of discovery and aims to bring exciting musicians and their works from all over the world to the city.

The initial founding idea of the festival was to create a platform or structure under the motto “East meets West”, through which initiatives of the music scene from Eastern and Western Europe can exchange ideas.

In Vienna, in the heart of Europe, Waves Vienna positioned itself in 2011 as a networking hub for the music scenes and has been working continuously on building bridges between East and West ever since. The basis for a successful cooperation, in which discussions take place, the respective state of knowledge is examined in workshops and, last but not least, horizons are broadened, has been laid; the establishment of a sustainable future perspective is the goal.

New focus for Festival & Conference

In addition to the orientation as a hub between Eastern and Western Europe, which is deeply inscribed in the DNA of Waves, the festival will also deal with socio-political topics and problems from 2022. Every year, individual aspects or areas from the comprehensive field of diversity, the conscious handling of diversity in society at all levels, will serve as a thematic focus within the festival and the conference. This year we want to deal with Micro Activism as part of the general theme of diversity.

Diversity

We understand diversity as an organisational and socio-political concept that propagates an appreciative, conscious and respectful approach to diversity and individuality.

With our focus, we want to contribute to the reduction of discrimination and the promotion of equal opportunities and represent the diversity of people, regardless of age, gender, ethnicity, social background, appearance or sexual orientation, both in the festival and at the conference.

We want to try to recognise people’s diverse achievements and experiences and to understand and use them as potential.

In order to be able to comprehend and depict the extensive field of diversity on as many levels as possible, we want to dedicate ourselves to a sub-theme each year that communicates with the overall theme.

CONFERENCE PROGRAM

THURSDAY SEP. 8, 2022

10.00-11.00 Parenthood in Music hosted by MEWEM @ WUK Conference Room 2

PANEL

In 2018 we launched the discussion of whether and how a music career or job in the music business is compatible with family life. This year we want to take it a step further by hearing from people that are already actively aiming for change within the existing, rigid structures. We aim to present initiatives and best practices, and discuss experiences and impacts.

Speakers: Jan Clausen (Factory 92/DE), Ole Feltes (Ticketmaster/DE), Violetta Parisini (Artist/AT), Marit Posch (IDOL/DE)
Moderation: Arianna Fleur Alfreds (Austrian Music Export/AT)

10.00-11.00 TV Talent Shows & Contests @ Grand Café Alsergrund

MASTERCLASS

Career boost or break? This session dives into the possibilities and risks of television casting shows on a national and European level for the career development of young artists.
The masterclasses are a new format, taking our delegates demand for peer-to-peer learning into consideration. Impulse statements by experts and a moderation will facilitate the learning at eye level in exchange with international colleagues. To apply to take part at this masterclass click here.

Impulse statements: Dodo Gradištanac (ORF/AT), Julian le Play (Artist/AT)

10.30-11.30 Social Media Strategy @ WUK Conference Room 1

MASTERCLASS

The masterclass on social media strategy will let you exchange challenges, ideas, and best practices with fellow music business professionals. Inspired by different perspectives from within the music business, this peer-to-peer session allows you to widen your know-how on the strategic use of social media content.
The masterclasses are a new format, taking our delegates demand for peer-to-peer learning into consideration. Impulse statements by experts and a moderation will facilitate the learning at eye level in exchange with international colleagues. To apply to take part at this masterclass click here.

Impulse statements: Theresa Langner (Morinoko/Assim Records/AT), Tina Ruprechter (Personalities/AT)
Moderation: Itta Francesca Ivellio-Vellin (Journalist/AT)

11.00-11.30 Vienna 2042 –  A Hot New Future? @ Café Weimar

Stage Reading in German language

What could the future look like if we don’t tackle climate change? Set in the not-so-far future, this staged reading looks at how climate change will interfere with our local music scene and our beloved Waves Festival.

Speaker: Pippa Galli (Artist/AT), Tobias Klingler (wasserwasser/AT), Patrick Tilg (Feber Wolle/AT)

11.30-12.30 Music in Times of War and Social Instability @ WUK Conference Room 2

PANEL

A war is currently happening in Europe. Ukraine has such a rich and innovative music scene and industry that we dedicated a special panel to the young representatives of these scenes at our conference last year.

Since things have changed so suddenly: How can a music ecosystem cope with such a situation? Which role does music play in politics and the perception of the country?  How do countries with a post-colonial past like Latvia, or with social and political instability as with Bosnia and Herzegovina, see the impact of music in such tense times? How can the international music community help Ukraine? This war is not only affecting Ukraine, but the whole continent and regions beyond. What can we, as a wider music community, do to overcome things, together

Speakers: Mersel Bujak (United We Stream SEE/BH), Agnese Cimuška (Music Export Latvia/LV), Dartsya Tarkovska (Ukrainian Music Export/UA)
Moderation: Mascha Peleshko (Artist/AT)

11.45-12.45 How to Enter the Canadian Market @ WUK Conference Room 1

MASTERCLASS

Canada is the eighth largest music market in the world with a growth of 12.6% in 2021. It’s a highly competitive market with elaborate support schemes for local players, so knowledge about the market’s specifics and a good strategy will be key for a successful entry.
The masterclasses are a new format, taking our delegates demand for peer-to-peer learning into consideration. Impulse statements by experts and a moderation will facilitate the learning at eye level in exchange with international colleagues. To apply to take part of this masterclass click here.

Impulse statements: Kyle Cunjak (Forward Music Group/CA) + TBA
Moderation: Ruth Ranacher (mica – music austria/AT)

12.45-13.45 No Music on a Dead Planet hosted by VTMÖ @ WUK Conference Room 2

PANEL

2022 has shown us her hot side so far, but how will the rise in temperature and other side effects of climate change affect the music industry? We discuss best practices from different areas and how they can lead to a green and sustainable music industry.

Speakers: Sohail Arora (Krunk/ Echoes of Earth/IN), Andreas Jantsch (Fanklub/Las Vegas Records/AT)
Moderation: Paulina Paranov (soda. mit himbeer/AT)

13.00-14.30 Feedback Listening Session 1 @ WUK Conference Room 1

FEEDBACK SESSION

International professionals give constructive feedback on up-and-coming acts with international potential. To apply to take part in a feedback listening session, click here.

Speakers: Jochen Mehrling (Booking Agent/DE), Oskar Strajn (ESNS/SI/NL), + TBA
Moderation: Rainer Praschak (mica – music austria/AT)

13.00–17.00 Music, Inequality, Diversity: The Struggle for Creative Justice @ Grand Café Alsergrund

13.00-13.15 Opening & Intro
Speakers: Rainer Prokopp (University of Music and Performing Arts Vienna/AT), Rosa Reitsamer (University of Music and Performing Arts Vienna/AT),

13.15-14.15 Mark V. Campbell “Archiving Hip-Hop as Activism? Poetics and Possibilities”
With hip-hop cultural memorabilia currently being auctioned globally by multinational auctioneers, Sotheby’s International, and with museums such as the Smithsonian in the United States and universities such as Harvard collecting and exhibiting elements of the culture’s history, one must wonder what happened to the once rebellious youth counterculture. This leads me to ask, “how has hip-hop been so easily captured by, and integrated into colonial era institutions and elite ivy league universities?” In this talk, attention is focused on exploring the role of hip-hop archives and the possibilities for ethical acts of preservation as a form of activism. With a focus on the role of artists, local cultures and hip-hop practitioner preservation strategies, possibilities emerge for a decolonizing of archivist methods and archive design in the preservation of this subculture.

14.30-15-15 Jamika Ajalon: “Fugitive Diaries”
Jamika Ajalon is an interdisciplinary artist and author whose recent debut novel “Skye Papers” (2021, Feminist Press) has won critical review (New York Times / Kirkus Review). Her poetry and lyrics have manifested in more than a dozen albums, including the newly released “Rebooted” (Jamika & the Argonauts 2022). Most recently, she has finished her experimental sonic poetry ep “Fugitive” (TBA 2022), based on her book of poetry “Take Back the Narrative” (2017). Her single screen sonic video “Alchemy of Cuts” was part of the Witches Expo at the Center of Contemporary Arts 20-22 in Berlin. www.jamikaajalon.com

15.30-17-00 Round Table Discussion
Speakers: Kem Kolleritsch (Artists/AT), Esra Özmen (Artist/AT), Wolfgang Schlögl (Artist/AT), Shilla Strelka (Curator/Concert & Festival Organizer/Journalist/AT), Gerald VDH (DJ, Producer, Party Organizer /AT)

14.00-15.00 Social Media Campaigning @ WUK Conference Room 2

MASTERCLASS

The ad market is changing rapidly, and budgets for campaigning vary widely. In this masterclass, we’ll dive deep into social media campaigns. This session aims to give you input for your next marketing endeavor: from best practices to most prominent errors.
The masterclasses are a new format, taking our delegates demand for peer-to-peer learning into consideration. Impulse statements by experts and a moderation will facilitate the learning at eye level in exchange with international colleagues. To apply to take part at this masterclass click here.

Impulse statements: Nadja Haderer (ink music/AT), Stefanie Summerauer (Visionistas/AT)
Moderation: Itta Francesca Ivellio-Vellin (Journalist/AT)

15.00-16.00 Networks for FLINTA in the music business @ WUK Conference Room 1

PANEL

We all know that the music business is a beast. But we may not all know the special challenges faced by certain marginalized groups and individuals. And if we do know them, then we might not know where to turn for support and creative solutions or strategies to help combat them. This panel aims to present a few of the many networks for FLINTA which aim to create support systems and opportunities for artists and industry professionals that face special challenges, on top of all the usual ones.

Speakers: Regina Fisch (mica – music austria/AT), Marie Fol (Keychange/NL), Linn Meissner (PopNRW/ Music Women* Germany/DE)
Moderation: Itta Francesca Ivellio-Vellin (Journalist/AT)

16.00-17.00 Chill Out Session: My Favorite Song @ Palme

In this chill-out session, the Spotify turntables are yours: tell us about your special soundtrack, play your favourite tune or just come by and listen to hidden gems. 
To apply to take part in the chill out session click here.

Hosted by FM4 

16.00-17.00 Yoga Session @ Arne-Karlsson-Park

In the Flow at Waves Festival – Switch off for a moment between concerts and panels, breathe, move, recharge your batteries under the trees and then get back into the action. Take a break from the hustle and bustle of the festival, grab your mat and join us in the Arne-Karlsson-Park next to WUK. Do yourself some good and enjoy a good mix of gentle as well as strengthening yoga exercises, whether advanced or “new to the mat”, the sessions are suitable for all levels.
With your Waves Festival ticket you can take part in a yoga session in the park on Thursday or Friday. To apply to take part in a yoga session click here.

Yoga facilitator: Sandra Walkenhofer (Earcandy Entertainment/AT)

17.30-18.30 Official Opening @ WUK Hof

Speaker: Thomas Heher (Waves Vienna/AT)

Friday, Sep. 9, 2022

10.00-12.00 How to Improve the Conditions for Parents in the Music Business? @ WUK Conference Room 2

WORKSHOP

The workshop is designed for 15 participants and will cover:

  • Music business – review of the current situation

–         gender pay gap

–          equal opportunities

–          diversity  management

–          situation of parents at workplaces

–          compatibility

–          skilled labour shortage

  • What can we in the music business do?

–          concrete suggestions for a sustainable improvement of the working conditions for parents, especially people who identify themselves as mothers and single parents

–          benefits for companies and increases in turnover

–          best practices of companies that already successfully act in family friendly ways

  • Practice

–          team training to develop empathy and overcome prejudices

  • What can be done immediately?
  • Presentation of initiatives dealing with this issue.

To apply to take part in this workshop, click here.

Speakers: Marit Posch (IDOL/DE) & Steffi von Kannemann (Better Things/DE) both from https://www.parenthoodinmusic.com/

10.00-11.00 Music in the Metaverse – Practical Fields of Application @ WUK Conference Room 1

WORKSHOP

There’s a lot of talks about NFTs and the Metaverse, but also a lot of uncertainty with regards to the implementation of these new opportunities in the music field. Philipp Köhn, CXO and co-founder of twelve x twelve, a Berlin based NFT-Music-Platform providing services in the Web 3.0, will explain the matter using practical examples, such as the NFT campaign that they created for German rapper, Haftbefehl.

Speaker: Philipp Köhn (twelve x twelve/DE)

10.00-11.00 Social Media Community Management @ Grand Café Alsergrund

MASTERCLASS

Social Media is all about community. Whether you agree or are not so sure how to get or even manage one, this masterclass gives you best practices and real-life examples of how to handle an online community.
The masterclasses are a new format, taking our delegates demand for peer-to-peer learning into consideration. Impulse statements by experts and a moderation will facilitate the learning at eye level in exchange with international colleagues. To apply to take part at this masterclass click here.

Impulse statements: TBA
Moderation: Itta Francesca Ivellio-Vellin (Journalist/AT)

11.15-12.45 Feedback Listening Session 2 @ WUK Conference Room 1

FEEDBACK SESSION

International professionals give constructive feedback on up-and-coming acts with international potential. To apply to take part in a feedback listening session, click here.

Speakers: Anja Caspary (Radio Eins/DE), Rob McGee (FML Agency/UK) + TBA
Moderation: Rainer Praschak (mica – music austria/AT)

11.15-12.15 How to Work a Showcase Festival @ Grand Café Alsergrund

MASTERCLASS

Showcase festivals can be a great opportunity for artists and music professionals to find suitable international partners, to strengthen their network and to get international exposure. Let’s discuss how to select the right events, how to set approachable goals and how to properly prepare.
The masterclasses are a new format, taking our delegates’ demand for peer-to-peer learning into consideration. Impulse statements by experts and a moderation will facilitate the learning at eye level in exchange with international colleagues. To apply to take part at this masterclass, click here.

Impulse statements: Oskar Strajn (ESNS/SI/NL) + TBA

12.45-13.45 Yamaha Masterclass @ WUK Conference Room 2

MASTERCLASS

Details TBA

12.45-13.45 SoundCzech @ Grand Café Alsergrund

RECEPTION

13.15.-14.15 Harm Reduction at Music Events presented by VCC @ WUK Conference Room 1

PANEL

Which substances are consumed by music event visitors and nighttime revellers, how can we sensitize the handling of it, and what tips are out there that are useful for the event organizers and club owners? The term “Drug Checking” refers to a service which integrates the analyses of mostly illegal substances, together with personal support and consultation for recreational drug users. The communication of results and the publication of trends and warnings are of great importance when regarding harm reduction.

Speakers: TBA

14.30-16.00 Feedback Session: WEBSITES @ WUK Conference Room 1

FEEDBACK SESSION

Professionals from different fields of work within the music business give constructive feedback on artist websites 
To apply to take part in this feedback session, click here.

Speakers: Theresa Langner (Morinoko/AT), +TBA
Moderation: Arianna Fleur Alfreds (Austrian Music Export/AT)

14.45-15.45 Digital Music Distribution in Eastern Europe @ WUK Conference Room 2

PANEL

Eastern Europe is among the fastest-growing digital markets and, still, there’s a great deal of potential within the field. But are there equal conditions for artists from Eastern Europe, or do country settings have a harmful effect on algorithms and the accessibility to international playlists? The discussion includes examples of good practices and case studies, as well as the challenges that need to be addressed.

Speakers: Agnese Cimuška (Music Export Latvia/LV), Alona Dmukhovska (Music Export Ukraine/UA), Tomas Lacina (Believe/CZ)
Moderation: Hannes Tschürtz (ink music/AT)

16.00-17.00 Yoga Session @ Arne-Karlsson-Park

In the Flow at Waves Festival – Switch off for a moment between concerts and panels, breathe, move, recharge your batteries under the trees and then get back into the action. Take a break from the hustle and bustle of the festival, grab your mat and join us in the Arne-Karlsson-Park next to WUK. Do yourself some good and enjoy a good mix of gentle as well as strengthening yoga exercises, whether advanced or “new to the mat”, the sessions are suitable for all levels.
With your Waves Festival ticket you can take part in a yoga session in the park on Thursday or Friday. To apply to take part in a yoga session click here.

Yoga facilitator: Sandra Walkenhofer (Earcandy Entertainment/AT)

17.00-17.45 Ukraine Reception @ Café Weimar

RECEPTION

Stay tuned for more details and information as they appear…

TICKETS

For tickets to the Waves Conference 2022, as well as the Festival, go here.

PARTNERS & CO-HOSTS

New Website Austrian Music Export

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