The Austrian booth was one of the hot spots of this year’s Popkomm, which took place from the 7th – 9th of September 2011 in Berlin. Videos of Austrian musicians and bands were shown on big screens, compiled by the Austrian music channel gotv. The showcases were also prominently represented by the local music scene with Kruder & Dorfmeister, Killed by 9V Batteries, Bensh, Gary, Bernhard Eder and many others.
This year, the Popkomm, one of the most important international trade fairs for the music and entertainment industry, also offered labels, retailers, publishers and music-related companies the opportunity to present themselves and their latest products. Austria has already been represented at the Popkomm with a shared booth for the 17th time.
The new presentation tool of the company Pichler System Technology had the logos of the attending companies, institutions and supporters of the Austrian music industry rotated and wine from Vienna and Easy Rider-Beer provided a cozy atmosphere.
On the first day, the happy hour of the Tyrolean company kdg mediatech already drew many visitors to the Austrian booth. The Austrian-Swiss invitation on the the second day was a celebration of musicians and music companies and established the feel-good atmosphere that has obtained a whole new meaning in the technological environment.