logo for focus marketing call

Domestic music creators (in all genres) as well as labels, publishers, management, agencies and other industry players are invited to apply for project funding under the Austrian Music Export “FOCUS MARKETING” program. The deadline for submission is April 25, 2022.

The “FOCUS MARKETING” project funding is a new pilot project of Austrian Music Export, which aims to enable a professional international presentation of Austrian music in an environment currently characterized by event cancellations, work and travel restrictions as well as the cancellation of music fairs, showcase festivals and comparable platforms.

The international marketing of Austrian artists and their artistic projects is supported. Artists and their artistic projects, such as publications, tours or international collaborations. A focus will be placed on innovative approaches to communicate domestic repertoire to an international audience.

Download: Open Call AME Focus Marketing 2022 (PDF, German)


Applications must be made via email with all the necessary documents (see below) by April 25, 2022 at the latest: office(at), subject: “AME Focus Marketing 2022”

Please submit:

Note: Funding for international marketing costs is also available via go international/Advantage Austria. The Digital Marketing Check offers support with a grant of 50% for online marketing costs for Austrian companies.

For more information and contact details go to the FOCUS MARKETING 2022 section of our Funding page.