From: Vienna, Austria
BRUCH is the long-standing solo project of Philipp Hanich, based in Vienna / Austria. Experienced in pop culture’s diverse tropes and a wide range of subculture’s standard dances, Bruch leverages the allures of an emotionally charged crooner in lugubrious gray-black, just as much as he knows to convince as a vitriolic spitfire the very next moment. Vulnerable yet forceful, grandiose yet intimate, sometimes stroppy and cracking in overdrive – Bruch’s evocative and unadorned vocal style instantly sucks you into his stories.
Bruch’s first LP released in 2012, ever since he ’s been merging dark electronics with the grand gestures of rock’n’roll (noir) and Schlager music in a highly distinct minimalist manner. Bruch comes in different shapes, appears as a solo act, but sometimes also fully dressed in a band-outfit. Pulling up all styles of music that are suitable for his purposes, Bruch sets out to do something, then: does it. For he `s 1, 2, 3, 4 … various!
Besides Philipp Hanich’s work as a musician and visual artist (his cover artworks are hand-painted, and as stark and uncompromising as his music), he also co-founded the music labels Cut Surface (since 2016) and Totally Wired Records (2012-2016).